Prior knowledge
What is persuasion?
Why do companies advertise their products?
Bell work
Rate the importance of these things to you on a scale of 1-5
a. Spending less money
b. Saving more money
c. Making better decisions
d. Persuading others
e. Getting what you want
Propaganda
Propaganda is the spreading of ideas, info or rumor for the purpose of helping or injuring an institution, a cause or a person
What is persuasion?
Why do companies advertise their products?
Bell work
Rate the importance of these things to you on a scale of 1-5
a. Spending less money
b. Saving more money
c. Making better decisions
d. Persuading others
e. Getting what you want
Propaganda
Broad generalizations
Bandwagon appeal