Prior knowledge
What is persuasion?
Why do companies advertise their products?

Bell work
Rate the importance of these things to you on a scale of 1-5
a. Spending less money
b. Saving more money
c. Making better decisions
d. Persuading others
e. Getting what you want

Propaganda
Propaganda is the spreading of ideas, info or rumor for the purpose of helping or injuring an institution, a cause or a person
Propaganda is the spreading of ideas, info or rumor for the purpose of helping or injuring an institution, a cause or a person


Propaganda is often one-sided or misleading
Propaganda is often one-sided or misleading

Broad generalizations
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Bandwagon appeal
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